"Climate Chaos" Isn't Chaotic Enough?

It seems that alarmists are proposing to "rebrand" "Climate Change" for greater shock value.  It's apparent that "Climate Change" isn't shocking enough anymore.

Awwwwww...

Yep, climate alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like "Global Meltdown" and "Climate Collapse."

Writing for "AdAge Magazine" this week, a guy named Aaron Hall argued that in order to get people to "take action" against "Climate Change," "rebranding" is crucial, since people have gotten too used to the idea that the climate is changing and needs to be shocked into the notion that the world as we know it is ending!

(Ending?  Isn't that a bit extreme?)

"Is there a better way to convey the urgency of the situation," he went on to say, "while also encouraging folks to take action?  Could the tools of branding and brand naming create a more resonant, powerful name," Mr. Hall asked?

Hall suggested that perhaps "global meltdown" might work.  Of course, that's tough to swallow when much of America is in the throes of a blizzard. However, he offered that "Climate Collapse" and "Climate Chaos" instill a clear message or even a direct call to action.  He went on to state, "There's nothing neutral about collapse or chaos."

To up the rhetoric even further, Hall proposes to weaponize the term "Scorched Earth."

"Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds.  If we don't take massive action now, Earth will be uninhabitable - an irreversible barren wasteland," he insists.  "Scorched Earth" paints the direct picture of what's to come and what we must avoid and is like the edgiest brand name from our exploration."

"Whatever we call it, impending climate doom is upon us if we don't act quickly," Hall concludes.  "Perhaps a new name will shift the needle, even if just a little;"

Mr. Hall's contention that it does not matter if what is said is true, so long as it elicits the necessary response is reminiscent of similar assertions by leaders of the "Extinction Rebellion" (XR) Movement.  

Spokespersons for this movement acknowledge that their claims that billions of people are going to die from "climate change" have no basis whatsoever in scientific fact but are necessary to provoke this kind of response that is needed to cut back on greenhouse gas emissions.

XR spokesman Zion Lights (really?) was quick to acknowledge that there is no real basis for this prediction, but contended that such incendiary language is necessary to motivate people, confessing that "alarmist language works."

So let's sum up, shall we?  

     1.  There is no proof that "global warming" exists, or that it will kill billions.  But there's a very loud group of extremists who have bought in to the idea that we're all going to roast in a fiery Hell, and they want to do something about it, right now!  

     2.  Recent data indicating that 90% of the Earth's glaciers are growing, that Polar Bears aren't drowning, that Miami will stay above sea level and that our temp hasn't changed appreciably in decades doesn't seem to faze them.  They're Hell-bent on continuing to "cry wolf."  They may just wake up one of these days and discover nobody believes them anymore...