When I was younger, much younger, life was a whole lot simpler.
We got our local news from the radios in our cars. The national news came from one of the 3 alphabet TV networks at 5:30 p.m. Their programs lasted only 30 minutes, and only 22 of those minutes were some talking heads reading us the news. The other 8 minutes were advertising. Some company or other trying to sell us something and paying the networks for the time to do so.
I can't tell you for sure, but I think we all actually watched those ads. Mainly because there were so few of them and we had no other choice.
Later, when I had finally fought in the war and graduated from college, with a double major, psychology and economics, I got a job in marketing and sales. I'd always wanted to know why people did what they did (psychology), and how they went about paying for it (economics).
It wasn't long before I'd worked my way up to management. And gotten promoted to where I was actually controlling the marketing and sales of a succession of companies. And even wound up running my own company later on. So successfully marketing its offerings became a matter of whether or not I'd eat. And eating was a habit I'd formed and didn't wish to break...
I used to pore over the Harvard Business Review. It was a valued resource I used to help guide my professional decisions. And I recall an article about how many times a day the average citizen received marketing and/or sales messages back then. As I recall, it was from 400 to 1,600 times a day. From all sources. TV, radio, blimp, park benches, buses, magazines, etc. And avoiding those messages wasn't something we conciously chose to avoid.
Yes, they were annoying, but no, they didn't make us crazy. That was then, this is now...
Today, right here in River City, the average American is beseached with somewhere between 6,000 and 10,000 ad messages a day! And thanks to cable, there's 500 TV channels to help deliver them. And we have almost exactly twice the number of citizens to avertise to as in my day.
Many more places to advertise, much more sophistocated advertisers, an Internet to blast us with ads, twice the people, and 15 or so TV news channels we must watch if we wish to stay informed. It didn't get better. And I'd say it's resulted in TMI:
Too Much Information.
From my professional prospective, I'd say we've reached Cognitive Overload. Too many advertisers, too many platforms on which to advertise, much more aggressive advertising, and a public who's gotten really good at ignoring them. Because they must; otherwise they'd go nuts.
Our brains are like super sophistocated computers. They receive all those messages and then do a quick dump of those their owner doesn't need to function. That's why those advertisers have become superb at fighting their way through our brain's host defenses. They know that only 1% of the public is in a buying mood at any given time. The other 99% of us must simply unhear and unsee those messages in order to get to the news or information we want to receive.
Have you noticed that looking in your phone for a restaurant, or a place to get your oil changed, or the directions to a particular business, exposes you to "Banner Blindness?" An annoying succession of 5 and 7 and 15 and 30 second and 1 minute ads you much see or intentionally "unsee" in order to get the answers you seek? And then the algorythim exposes you to ads about the question you asked for the next 2 or 3 days?
Ask Google about a brand of car and you'll receive ads for all kinds of cars all day long. You won't be able to cruise through the Net without ads about cars. New cars, used cars, guys who paint cars, floor mats for cars, car covers, etc. So much so that you'll want to throw your phone in the trash. But you won't. Because you've become expert in dancing around those efforts with aplomb. You won't even notice them. Because you've trained yourself to do so. They made us do that. The bastards!
Your brain protects you, and you protect your brain. Think about TV ads. Many of them are for medications you don't need for ailments you don't have. Ailments you've never heard of and cannot even pronouce. One minute ads that tell you in the first 15 seconds what they're for, and then use the next 45 seconds to tell you that they'll make your hair fall out, give you diseases you don't want, and cause you to go insane. Maybe even die. The FDA makes them do that. But reaching the tiny percentage of the public with those particular diseases and then convincing them to make their doctors prescribe them is their only goal.
Think about this: Bristol Meyers Squibb advertises for Eliquis. It's a drug for Arterial Fibrilation. They spent $257 million dollars last year on TV advertising. Because that drug costs us $700 a month. And once they've got you, considering it's a maintenance drug, they've got you.
Ozempic, the latest craze, features a fat chick in a blue pantsuit, backed by 30 singers and dancers, along with an original jingle and 24-piece orchestra, commands a minute of your TV screen to try and get you to lose weight. Their way. They spent $310 million last year on TV advertising. To force you to inject yourself with a drug that makes the fat molecules in what you eat so large they can't be absorbed by your digestive tract. You pay for the food, you eat it, and then it goes straight through and out the poop chute. For only $2,100 a month. Of course, their package insert says in order to make their drug work as intended you need to exercize and eat less. Or, you could exercize and eat less and lose weight without spending the $2,100 a month. But that's advertising. Doing what they want you to do the way they want you to do it, even if you can do it without them.
And writing big checks all the while...
It's an implied contract. They spend $Millions to bring you new TV programming, and you watch their advertisements. Except somebody changed the game by creating 500 channels ands inventing "fast forward." Now folks record their programs and watch them later. They can then click a button and jump 30 seconds ahead. Jumping past all those pricey ads. That must really grate on all those marketing and advertising folks who pay $Jillions of Dollars to produce those programs. Too bad, so sad. 10,000 ads a day can made you go mad.
The guy that gets ahead these days is the one who figures out how to break through the host defenses we've mounted to try and avoid watching and listening to those ads. And if you don't know how that works, just think about the last time your wife unloaded on you with a bunch of "honey do's." Your eyes go out of focus and you start thinking about fishing. Yeah, like that.
Of course, you could always sign up for those terribly expensive "streaming" services that pipe ad-free content directly into your home. And then instead of waiting for a commercial to go to the bathroom, like we used to do, you can just click on the "pause" button.
It'll surely make your bladder gladder.